Privacy Policy

AppShopo and its affiliates respect your privacy. AppShopo provides mobile application builder services to merchants who use popular e-commerce platforms to power their stores. AppShopo (“we,” “us,” “our,” or “Company”) operates the https://appshopo.com website, mobile applications, and related services (hereinafter referred to as the “Service”).

This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, the terms used have the same meanings as in our Terms of Service.

1. Definitions

Service

Service means the https://appshopo.com website, mobile applications, and all related tools and services operated by AppShopo, including our app builder, preview application, and merchant dashboard. 

Personal Data

Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession)

Usage Data 

Usage Data is data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit, features accessed, or device identifiers). 

Cookies

Cookies are small files stored on your device (computer or mobile device) containing small amounts of data.

Data Controller 

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information is, or is to be, processed. For the purpose of this Privacy Policy, AppShopo is a Data Controller of your Personal Data.

Data Processor 

Data Processor (or Service Provider) means any natural or legal person who processes data on behalf of the Data Controller. We may use services of various Data Processors to process your data more effectively.

Data Subject (User) 

Data Subject is any living individual who is using our Service and is the subject of Personal Data. 

2. Information Collection and Use 

We collect several different types of information for various purposes to provide and improve our Service.

2.1 Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This may include: 

• Email address
• First name and last name
• Phone number
• Company name and business information
• Payment information (processed securely by third parties)
• Billing and delivery address
• User preferences and account settings
• Cookies and Usage Data

We may use your Personal Data to:

• Contact you with newsletters, marketing or promotional materials and other information that may be of interest to you
• Respond to your inquiries and support requests
• Send transactional emails (account confirmations, password resets, billing statements)
• Notify you about changes to our Service

You may opt out of receiving any or all marketing communications by following the unsubscribe link in any email we send or by contacting us at [email protected].

Usage Data 

When you visit our Service or access it through a mobile device, we automatically collect certain information (“Usage Data”), which may include:  

• Your Internet Protocol (IP) address
• Browser type and version
• Pages you visit and time spent on each page
• The date and time of your activities
• Unique device identifiers
• Mobile device type and operating system
• Mobile device unique ID
• Diagnostic data and error logs
• Referral source (where you came from)
• Features accessed within the Service

3. Tracking and Cookies

We use cookies and similar tracking technologies to track activity on our Service and improve your experience.

3.1 What Are Cookies?

Cookies are small files with minimal data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies such as beacons, tags, and scripts are also used to collect and track information and to improve and analyze our Service.

3.2 Types of Cookies We Use  

• Session Cookies: We use session cookies to operate our Service and maintain your login session.
• Preference Cookies: We use preference cookies to remember your preferences, language settings, and various account settings.
• Security Cookies: We use security cookies for security purposes and to prevent fraud.
• Analytics Cookies: We use analytics cookies to understand how you use our Service and improve our features.
• Marketing Cookies: We use marketing cookies to deliver relevant advertisements and measure campaign effectiveness.

3.3 Your Cookie Choices

You can instruct your browser to refuse all cookies or alert you when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some features or portions of our Service. Most web browsers allow you to manage cookie settings through your browser preferences. 

4. Use of Your Data 

AppShopo uses collected data for various purposes: 

• To provide, operate, and maintain our Service.
• To notify you about changes, updates, or important information regarding our Service.
• To allow you to participate in interactive features of our Service when you choose to do so.
• To provide customer support and respond to your requests and inquiries.
• To monitor and analyze usage patterns, trends, and user interactions to improve our Service.
• To monitor the usage of our Service and prevent, detect, and address technical issues and fraud.
• To gather analytics or valuable information so that we can improve and optimize our Service.
• To send you promotional materials, newsletters, and marketing communications (with your consent).
• To comply with legal obligations and respond to lawful requests from authorities.
• To enforce our Terms of Service and other agreements.
• To protect the rights, property, and safety of AppShopo, our users, and the public.

5. Legal Basis for Processing Personal Data 

5.1 For European Economic Area (EEA) Residents 

If you are from the European Economic Area (EEA), AppShopo’s legal basis for collecting and using your personal information depends on the Personal Data we collect and the specific context. We may process your Personal Data because:

• We need to perform a contract with you (providing the Service, processing payments)
• You have given us explicit consent to do so
• The processing is in our legitimate interests and is not overridden by your rights
• For payment processing and fraud prevention purposes
• To comply with applicable laws and regulations
• To protect vital interests of you or others

You have the right to withdraw consent at any time where AppShopo relied on your consent to process your personal information.

6. Retention of Data

AppShopo will retain your Personal Data only for as long as necessary for the purposes set out in this Privacy Policy, or as required by applicable law.

• Personal Data: We retain Personal Data for the duration of your account and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. Generally, we retain your data for up to 3 years after account deletion unless legal obligations require longer retention. 
• Usage Data: Usage Data is generally retained for a shorter period (typically 12 months) for internal analysis purposes, except when used to strengthen the security or improve the functionality of our Service, or when legally obligated to retain it longer.
• Backup Data: Backup copies may be retained for an additional period for disaster recovery and business continuity purposes. 

Users can request deletion of their Personal Data at any time by contacting us at [email protected].

7. Transfer of Data 

Your information, including Personal Data, may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those of your jurisdiction. 

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. 

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. 

AppShopo will take all reasonable steps necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or country unless there are adequate controls in place, including the security of your data and other personal information. 

For transfers to countries outside the EEA, we implement safeguards such as Standard Contractual Clauses or other mechanisms approved under the GDPR.

8. Disclosure of Data

8.1 Business Transactions 

If AppShopo is involved in a merger, acquisition, bankruptcy, asset sale, or other business transaction, your Personal Data may be transferred as part of that transaction. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

8.2 Disclosure for Law Enforcement

Under certain circumstances, AppShopo may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (including court orders or government agencies). 

8.3 Legal Requirements 

AppShopo may disclose your Personal Data in good faith when we believe in good faith that such action is necessary to: 

• Comply with a legal obligation
• Protect and defend the rights or property of AppShopo
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of users of the Service or the public
• Protect against legal liability
• Enforce our Terms of Service and other agreements

9. Security of Data 

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. 

9.1 Security Measures 

We implement appropriate technical and organizational security measures to protect your Personal Data against unauthorized access, use, alteration, or destruction, including: 

• Data encryption (in transit and at rest)
• Secure socket layer (SSL) technology
• Firewalls and intrusion detection systems
• Access controls and role-based permissions
• Authentication mechanisms (passwords, two-factor authentication)
• Regular security audits and penetration testing
• Employee confidentiality and security training
• Contractual obligations with service providers regarding data security

9.2 Data Breach Notification 

In the event of a personal data breach, we will notify affected individuals and relevant authorities as required by applicable law without undue delay. 

10. “Do Not Track” Signals

We do not currently respond to “Do Not Track” (DNT) browser signals. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked for advertising or analytics purposes.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. For more information about Do Not Track, visit www.allaboutdnt.com. 

11. Your Data Protection Rights 

11.1 For European Economic Area (EEA) Residents 

If you are a resident of the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR). AppShopo aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. 

Your GDPR Rights: 

• Right of Access: You have the right to know what Personal Data we hold about you. You can request access to your information at any time. 

• Right of Rectification: You have the right to have inaccurate or incomplete information corrected. 

• Right to Erasure (“Right to Be Forgotten”): Under certain circumstances, you can request deletion of your Personal Data from our systems. 

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information while we verify its accuracy or assess the lawfulness of processing. 

• Right to Data Portability: You have the right to receive a copy of your Personal Data in a structured, machine-readable, and commonly used format and to transmit this data to another Data Controller. 

• Right to Object: You have the right to object to our processing of your Personal Data, including for marketing purposes and profiling. 

• Right to Withdraw Consent: You have the right to withdraw your consent at any time where AppShopo relied on your consent to process your personal information. Withdrawal does not affect the lawfulness of processing based on consent before the withdrawal. 

• Right to Complain: You have the right to lodge a complaint with a Data Protection Authority in your country regarding our collection and use of your Personal Data. 

How to Exercise Your Rights: 

To exercise any of these rights, please contact us at: 

• Email: [email protected] 

We will respond to all requests within thirty (30) days. We may ask you to verify your identity before responding to such requests. For complex requests, we may require additional time (up to 90 days total).

11.2 For California Residents (CCPA/CalOPPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and the California Online Protection Act (CalOPPA), including: 

• The right to know what Personal Data is collected, used, and shared
• The right to request deletion of Personal Data we have collected
• The right to opt-out of the sale or sharing of Personal Data
• The right to non-discrimination for exercising CCPA rights
• The right to correct inaccurate Personal Data
• The right to limit use and disclosure of sensitive Personal Data

For more information about these rights or to exercise them, please contact us at [email protected]. 

12. Service Providers 

We may employ third-party companies and individuals to facilitate our Service, provide the Service on our behalf, or assist us in analyzing how our Service is used (“Service Providers” or “Data Processors”). 

These third parties have access to your Personal Data only to perform these tasks on our behalf and are contractually obligated not to disclose or use it for any other purpose.

12.1 Third-Party Services 

We work with the following categories of Service Providers: 

Payment Processing 

• Stripe: Payment processing and fraud prevention. Privacy Policy: https://stripe.com/privacy
• PayPal: Payment gateway for global merchants. Privacy Policy: https://www.paypal.com/privacy
• Other Payment Processors: As selected by your preference

We do not store or collect your payment card details. This information is provided directly to payment processors whose use of your personal information is governed by their Privacy Policies. These processors adhere to PCI-DSS standards. 

Analytics and Monitoring 

• Google Analytics: Website traffic analysis and user behavior tracking. Opt-out: https://tools.google.com/dlpage/gaoptout 
• Mixpanel: Product analytics and user engagement tracking 
• Sentry: Error tracking and performance monitoring 
• Hotjar: Session recording and heatmap analysis (optional, user-controlled) 

Customer Support and Communication 

• Intercom: Customer messaging and support platform 
• SendGrid: Email delivery service 
• Mailgun: Email infrastructure

Infrastructure and Hosting

• AWS (Amazon Web Services): Cloud hosting and data storage 
• Google Cloud Platform: Infrastructure services 
• Firebase: Real-time database and hosting services

Marketing and Advertising 

• Google Ads (AdWords): Remarketing and performance advertising 
• Facebook Pixel: Audience segmentation and conversion tracking 
• Braze: Marketing automation and push notifications

We require all Service Providers to agree to confidentiality agreements and only share information necessary for them to perform their specific services. We conduct regular audits to ensure compliance with this Privacy Policy. 

13. Analytics

We use third-party Service Providers to monitor and analyze the use of our Service. 

13.1 Google Analytics 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextually and personalistically personalize the ads of its own advertising network.

Privacy Policy: https://policies.google.com/privacy

Opt-out: You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

13.2 Behavioral Remarketing  

AppShopo uses remarketing services to advertise on third-party websites to you after you visit our Service. We and our third-party vendors use cookies to inform, optimize, and serve ads based on your past visits to our Service. 

Google Ads (AdWords): This remarketing service is provided by Google Inc. You can opt out of Google Analytics for Display Advertising and customize Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads 

14. Payments

We may provide paid products and/or services within the Service. In such cases, we use third-party services for payment processing. 

We will not store or collect your payment card details. Payment information is provided directly to our third-party payment processors, whose use of your personal information is governed by their respective Privacy Policies. 

These payment processors adhere to the standards set by PCI-DSS (Payment Card Industry Data Security Standard) as managed by the PCI Security Standards Council, which is a joint effort of brands including Visa, MasterCard, American Express, and Discover. 

PCI-DSS requirements help ensure the secure handling of payment information and reduce the risk of payment card fraud. 

15. Links to Other Sites 

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. 

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

16. Children’s Privacy 

Our Service does not address anyone under the age of 18 (“Children”). 

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us immediately at [email protected].

If we become aware that we have collected Personal Data from children under 18 without verification of parental consent, we will take steps to remove that information from our servers as quickly as possible.

17. Your Responsibilities 

You are responsible for: 

• Maintaining the confidentiality of your account credentials and password.
• Notifying us immediately of any unauthorized use of your account.
• Providing accurate and complete information when requested.
• Complying with all applicable laws and regulations in your use of the Service.
• Ensuring you have the right to process and share any Personal Data you provide to us.

18. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page.
• Updating the “Effective Date” at the top of this Privacy Policy.
• Sending you an email notification at the address associated with your account.
• Displaying a prominent notice on our Service prior to the change becoming effective.

Your continued use of the Service after any modifications indicates your acceptance of the updated Privacy Policy. 

We advise you to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

19. Contact Us 

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or need to report a data breach, please contact us:

AppShopo Data Protection Team 

• Email: [email protected]

We will respond to all inquiries and requests within thirty (30) calendar days. For requests that require extensive research or involve multiple data sets, we may require an additional 30 days to respond. 

20. Additional Information for Specific Regions 

20.1 India (Data Protection) 

AppShopo complies with the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 and related Indian data protection guidelines. 

Users in India have the right to request their data and can lodge complaints with the Ministry of Electronics and Information Technology (MeitY). 

20.2 Australia 

If you are an Australian resident, your personal information is protected under the Privacy Act 1988 (Cth) and Australian Privacy Principles. For more information about our compliance, contact our privacy officer. 

21. Definitions Summary